Fred Bass

Managing Director, Neonlite International Ltd




Fred brings more than 25 years of lighting experience to his role as Managing Director of Neonlite International Ltd, the brand owner of MEGAMAN®. Fred is responsible for strengthening the company's business development and leading the sales and marketing strategies for the world's leading energy-saving products.

Fred's passion and expertise for lighting has gained him recognition as a specialist in the industry. His interest was first instilled at a young age by his father who as an architect, taught him how to use light and space to define the built environment. Since then, Fred has had experience with many types of lighting including lamp making, stage lighting and professional lighting in both exterior & interior applications. His passion in lighting comes from working with designers and helping them to realize their vision. He finds the challenge of balancing high-class lighting with low energy sources invigorating in which it inspires his long-standing career in the lighting industry.

Prior to joining Neonlite, Fred held senior positions in numerous lighting companies including Group Product Marketing and R&D Director at Sylvania Lighting International Ltd where he was responsible for directing the design and development of fixture product across the group. As a specialist in lighting, he also represented the company on external bodies such as the LED working group of the ELC.

Fred graduated in Electrical & Electronic Engineering from Leeds Metropolitan University in 1981.

If you're interested in having Fred guest blog, attend or speak at your event please contact Stephen Russell, Marketing Communications Manager, Neonlite International Ltd, stephen.russell@neonlite.eu.com.